Explore a new idea
Bring an early ambition. We’ll define the problem, explore a useful role for AI, and shape a concept to test.
Turn a challenge into something you can test.
Bring a question, a product, or a way of working you want to improve. We combine research, design, and development to help you decide what to build next.
Start a conversation
A shared question.
A practical outcome.
We connect research on human judgment with product design and development. You bring a real challenge, domain expertise, and the people it affects. Together, we decide where AI can help and how we’ll know the work is useful.
Frame the challenge
Define the decision, the people it affects, and what a useful result would look like.
A shared research brief
Build and test
Develop a focused prototype, put it in people’s hands, and see where it needs work.
A prototype to evaluate
Choose what comes next
Review what we learned, identify what remains uncertain, and agree the next step worth taking.
Findings and a next-step plan
Illustrative outputs. We agree the scope, responsibilities, ownership, and measures of progress together.
An idea, a product, or a turning point.
Develop a Mintelan project
Bring expertise, a place to test, or resources. Help a research-led product reach its next stage through a focused collaboration.
Improve an existing experience
Bring a digital experience, business process, or learning program. We’ll examine the decisions it supports and find where it can improve.
Leave with work you can use.
A practical result to build on, evidence of how people use it, and a clear recommendation for what comes next. The work helps you make your next decision.